LinkedIn Resource Page
As a university student, gradually entering the work field, it is important to network with others. People with different careers from different organizations post on LinkedIn, in search of potential volunteers, interns, co-ops, part-time or even full-time employees. While looking through applicants, they will have access to your LinkedIn profile, and learn more about your previous experiences and achievements. In order to show a better first impression, having a well-built profile is important!
Building your LinkedIn
Creating an Account
Step 1: Sign up for an account using your email by choosing “Join Now” then go through the sign-up process:
Choose your location
Choose the option “I’m a student”
Add your university name - “The University of British Columbia”
Choose your start year & expected end year
Click the button for being over 16
Choose based on the options you are interested in
Job titles
Job locations
Open to remote work
Start connecting!
Follow people you know or organizations that you are interested in
Step 2: After signing up, it is important to choose the right profile settings and privacy options.
Press the small arrow that is next to “Me” on the top
Under Account, go to “Settings & Privacy” or “settings” in the dropdown menu
Building your Profile
📷 Profile Photo
Having your profile photo will allow your profile to be viewed more likely. The photo should be one that is recent, professional, and represents who you are.
This is your first impression before others look at your profile! Choose a photo that you want others to recognize you by as a professional
Your appearance in the photo should be updated and similar to your everyday look, so people can easily recognize you
To ensure better quality, ask someone to help take your photo. The ideal profile photo size is between 400 (w) x 400 (h) pixels and 7680 (w) x 4320 (h) pixels.
Use an individual photo (not group photo), with your head filling about 60% of the frame. Avoid distracting background and use soft, natural lighting so the focus remains on you rather than other elements in the picture
Wear appropriate clothing! Choose what you would wear to work
🗣️ Headline
A headline is a short professional statement located right under your profile photo. It allows others to quickly learn more about you.
List your current field of study / faculty and school
Ex. Kinesiology Student at University of British Columbia
UBC BKin
Kinesiology + MM candidate at UBC
If you are seeking jobs or currently hold a position, you can also include your skills in your headline
Ex. BKin Student at UBC | Student Trainer
Kinesiology Student at University of British Columbia | Certified Regional Badminton Coach
Tip: use separators like “|” to organize multiple roles or skills
Use keywords that recruiters search for (e.g., “Rehabilitation,” “Strength & Conditioning,” “Research Assistant”)
Optionally, you could include career goals (e.g., “Aspiring Physiotherapist”)
Note: a headline should not only list your job title, but rather what you do
Click onto the “pencil” button on your profile and scroll down to “Headline” to edit!
❓About Section
You can include a few brief sentences to summarize your years of experience, industry, or skills. People also talk about their achievements or previous job experiences.
Some inspirations of information to include:
Talk about your education – Why did you choose UBC Kin? What did you learn in the program?
Reveal your character – share your experiences
Talk about what you do outside of school – work, volunteering, or hobbies
Highlight your success – a takeaway from your experiences
Explain your current role – what your position involves and the skills you have developed
Summary should include searchable keywords related to your position
Click onto the “Add profile section” and under “Core”, choose “Add about”
❗Experience Section
You can include your previous job or volunteer experience in this section. Add your job title, organization, start and end dates, location, a short description, and the skills you developed.
Considerations:
Include relevant experience in the field you want to pursue
Can include internships, volunteer, full-time/part-time jobs, labs, or practicums
Highlight transferable skills (leadership, teamwork, communication)
Focus on accomplishments and impact, not just responsibilities
Include measurable results when possible (e.g., numbers or improvements)
Tip: use action verbs throughout (e.g., “Led,” “Assisted,” “Organized”)
Click onto the “Add profile section” and under “Core”, choose “Add experience”
🎓Education Section
You can include your previous and current education in this section. Add your school, degree, field of study, start and end dates, activities and societies, description, and skills learned.
Considerations:
Include relevant education, applied learning, and alignment with your career goals
List degrees, certifications, and relevant coursework
Highlight projects or practicum experiences
Connect your education to your career goals and interests
Avoid overusing buzzwords such as “leadership,” “expert,” or “motivated”
Ensure your education section demonstrates relevance, applied skills, and clear career direction
Click onto the “Add profile section” and under “Core”, choose “Add education”
🧠Skills & Endorsements
Having your skills listed can make your profile easier to find through search filters. It also helps others understand your capabilities before networking with you!
Considerations:
Include both technical skills (e.g., data analysis, lab skills) and soft skills (e.g., communication, teamwork)
Prioritize in-demand and job-specific skills
Choose skills that are relevant to your target role
Ensure your skills reflect what employers are searching for
Keep your skills current and updated as you gain new experience
Click onto the “Add profile section” and under “Core”, choose “Add skills.” Press the plus sign, choose a skill, and include the experiences where you learned or applied those skills
Showcasing your Involvement & Achievements
Your LinkedIn profile should highlight your leadership, extracurriculars, awards, and projects in a way that reflects your impact and skills.
Adding Leadership Roles, Extracurriculars & Volunteer Experience
Use "Experience" (for leadership roles) or "Volunteer Experience" (for unpaid work).
Clearly title your role (VP External) and describe your impact using action verbs (e.g., led a team to organize a 200-person networking event, increasing student engagement by 30%).
Tag the organization and emphasize transferable skills like event planning, teamwork, or public speaking.
Highlighting Awards, Research & Coursework
Add awards under "Honors & Awards" (e.g., Faculty Student Experience Award – Recognized for leadership and contributions to student life).
Showcase research in "Projects" or "Publications", including a brief summary and any presentations.
Highlight relevant coursework under "Education" if it applies to your field
Showcasing Media & Portfolio Pieces
Use the "Featured" section to upload presentations, research posters, blog posts, or videos.
Networking & Engagement
Connecting with People
Start with People You Know – Connect with friends, classmates, professors, and colleagues.
Go to their profile, click "Connect", and add a note if you would like!
Expand Your Network – Find professionals in your field by searching for companies or job titles.
Use LinkedIn Groups to meet like-minded people and engage in discussions.
Follow, Then Connect – If a professional doesn’t have an open “Connect” button, follow them first and engage with their posts before requesting to connect.
Creating Posts
Share Your Experiences – Post about internships, projects, volunteer work, or class takeaways.
Celebrate Achievements – New job? Graduation? A completed research project? Share it!
Keep It Professional & Valuable – Focus on content that informs, inspires, or engages your network.
Use Hashtags & Tag People – Make posts more discoverable and tag people when relevant.
Engagement
Like & Comment on Posts – Support peers, industry leaders, and companies by engaging with their content.
Endorse Skills & Give Recommendations – Boost your friends’ profiles by endorsing skills and leaving recommendations.
Additional Tips & Resources
Connecting with People
Start with People You Know – Connect with friends, classmates, professors, and colleagues.
Go to their profile, click "Connect", and add a note if you would like!
Expand Your Network – Find professionals in your field by searching for companies or job titles.
Use LinkedIn Groups to meet like-minded people and engage in discussions.
Follow, Then Connect – If a professional doesn’t have an open “Connect” button, follow them first and engage with their posts before requesting to connect.
Creating Posts
Share Your Experiences – Post about internships, projects, volunteer work, or class takeaways.
Celebrate Achievements – New job? Graduation? A completed research project? Share it!
Keep It Professional & Valuable – Focus on content that informs, inspires, or engages your network.
Use Hashtags & Tag People – Make posts more discoverable and tag people when relevant.
Engagement
Like & Comment on Posts – Support peers, industry leaders, and companies by engaging with their content.
Endorse Skills & Give Recommendations – Boost your friends’ profiles by endorsing skills and leaving recommendations.
Do’s and Don’ts
Do’s
🗓️ Update your Profile - Regularly update your work, accomplishments, skills and experiences.
✍️ Personalized URL - Change the URL of your profile to something that is easy to read and share.
💬 Use Professional Language - Use respectful and work appropriate language to maintain a welcoming and professional online presence.
🤝 Engage with Others - Interact, like, and comment on posts that are relevant to your industry and career goals
⏱️ Respond in a Timely Manner - Address messages, inquiries and networking opportunities within reasonable timeframes.
Don’ts
🗣️ Oversharing Personal Information - Keep the content of your profile professional and relevant to your career goals
🤨 Incomplete Profile - Missing details in a profile may come off as laziness or make you seem less credible.
🤖 Avoid Generic Messages - Personalized and connection requests go a long way and are sure to leave a better impression.
📬 Spamming Connections - Try not to spam others inboxes and bombard people with connection requests.
Additional Resources
https://students.ubc.ca/career/career-resources/make-most-linkedin/
https://www.linkedin.com/help/linkedin/answer/a1337839
https://topresume.com/career-advice/10-ways-to-create-a-winning-linkedin-profile
https://www.adobe.com/learn/express/web/increase-linkedin-engagement
https://www.linkedin.com/pulse/10-proven-strategies-boost-your-linkedin-engagement-sharad-koche
https://www.coursera.org/articles/how-to-write-a-linkedin-summary
Whatever it is, the way you tell your story online can make all the difference.