LinkedIn Resource Page

As a university student, gradually entering the work field, it is important to network with others. People with different careers from different organizations post on LinkedIn, in search of potential volunteers, interns, co-ops, part-time or even full-time employees. While looking through applicants, they will have access to your LinkedIn profile, and learn more about your previous experiences and achievements. In order to show a better first impression, having a well-built profile is important!

Building your LinkedIn

Creating an Account

Step 1: Sign up for an account using your email by choosing “Join Now” then go through the sign-up process:

Choose your location

Choose the option “I’m a student”

  • Add your university name - “The University of British Columbia”

  • Choose your start year & expected end year

  • Click the button for being over 16

Choose based on the options you are interested in

  • Job titles

  • Job locations

  • Open to remote work

Start connecting!

  • Follow people you know or organizations that you are interested in

Step 2: After signing up, it is important to choose the right profile settings and privacy options.

  • Press the small arrow that is next to “Me” on the top

  • Under Account, go to “Settings & Privacy” or “settings” in the dropdown menu

Building your Profile

📷 Profile Photo

Having your profile photo will allow your profile to be viewed more likely. The photo should be one that is recent, professional, and represents who you are.

  • This is your first impression before others look at your profile! Choose a photo that you want others to recognize you by as a professional

  • Your appearance in the photo should be updated and similar to your everyday look, so people can easily recognize you

  • To ensure better quality, ask someone to help take your photo. The ideal profile photo size is between 400 (w) x 400 (h) pixels and 7680 (w) x 4320 (h) pixels.

  • Use an individual photo (not group photo), with your head filling about 60% of the frame. Avoid distracting background and use soft, natural lighting so the focus remains on you rather than other elements in the picture

  • Wear appropriate clothing! Choose what you would wear to work

🗣️ Headline

A headline is a short professional statement located right under your profile photo. It allows others to quickly learn more about you.

  • List your current field of study / faculty and school

    • Ex. Kinesiology Student at University of British Columbia

    • UBC BKin

    • Kinesiology + MM candidate at UBC

  • If you are seeking jobs or currently hold a position, you can also include your skills in your headline

    • Ex. BKin Student at UBC | Student Trainer

    • Kinesiology Student at University of British Columbia | Certified Regional Badminton Coach

  • Tip: use separators like “|” to organize multiple roles or skills

  • Use keywords that recruiters search for (e.g., “Rehabilitation,” “Strength & Conditioning,” “Research Assistant”)

  • Optionally, you could include career goals (e.g., “Aspiring Physiotherapist”)

  • Note: a headline should not only list your job title, but rather what you do

Click onto the “pencil” button on your profile and scroll down to “Headline” to edit!

❓About Section

You can include a few brief sentences to summarize your years of experience, industry, or skills. People also talk about their achievements or previous job experiences.

Some inspirations of information to include:

  • Talk about your education – Why did you choose UBC Kin? What did you learn in the program?

  • Reveal your character – share your experiences

  • Talk about what you do outside of school – work, volunteering, or hobbies

  • Highlight your success – a takeaway from your experiences

  • Explain your current role – what your position involves and the skills you have developed

  • Summary should include searchable keywords related to your position

Click onto the “Add profile section” and under “Core”, choose “Add about”


❗Experience Section

You can include your previous job or volunteer experience in this section. Add your job title, organization, start and end dates, location, a short description, and the skills you developed.

Considerations:

  • Include relevant experience in the field you want to pursue 

  • Can include internships, volunteer, full-time/part-time jobs, labs, or practicums 

  • Highlight transferable skills (leadership, teamwork, communication)

  • Focus on accomplishments and impact, not just responsibilities

  • Include measurable results when possible (e.g., numbers or improvements)

  • Tip: use action verbs throughout (e.g., “Led,” “Assisted,” “Organized”)

Click onto the “Add profile section” and under “Core”, choose “Add experience”

🎓Education Section

You can include your previous and current education in this section. Add your school, degree, field of study, start and end dates, activities and societies, description, and skills learned.

Considerations:

  • Include relevant education, applied learning, and alignment with your career goals

  • List degrees, certifications, and relevant coursework

  • Highlight projects or practicum experiences

  • Connect your education to your career goals and interests

  • Avoid overusing buzzwords such as “leadership,” “expert,” or “motivated”

  • Ensure your education section demonstrates relevance, applied skills, and clear career direction

Click onto the “Add profile section” and under “Core”, choose “Add education”

🧠Skills & Endorsements

Having your skills listed can make your profile easier to find through search filters. It also helps others understand your capabilities before networking with you!

Considerations:

  • Include both technical skills (e.g., data analysis, lab skills) and soft skills (e.g., communication, teamwork)

  • Prioritize in-demand and job-specific skills

  • Choose skills that are relevant to your target role

  • Ensure your skills reflect what employers are searching for

  • Keep your skills current and updated as you gain new experience

Click onto the “Add profile section” and under “Core”, choose “Add skills.” Press the plus sign, choose a skill, and include the experiences where you learned or applied those skills

Showcasing your Involvement & Achievements

Your LinkedIn profile should highlight your leadership, extracurriculars, awards, and projects in a way that reflects your impact and skills.

Adding Leadership Roles, Extracurriculars & Volunteer Experience

  • Use "Experience" (for leadership roles) or "Volunteer Experience" (for unpaid work).

  • Clearly title your role (VP External) and describe your impact using action verbs (e.g., led a team to organize a 200-person networking event, increasing student engagement by 30%).

  • Tag the organization and emphasize transferable skills like event planning, teamwork, or public speaking.

Highlighting Awards, Research & Coursework

  • Add awards under "Honors & Awards" (e.g., Faculty Student Experience Award – Recognized for leadership and contributions to student life).

  • Showcase research in "Projects" or "Publications", including a brief summary and any presentations.

  • Highlight relevant coursework under "Education" if it applies to your field 

Showcasing Media & Portfolio Pieces

  • Use the "Featured" section to upload presentations, research posters, blog posts, or videos.

Networking & Engagement

Connecting with People

  1. Start with People You Know – Connect with friends, classmates, professors, and colleagues.

    • Go to their profile, click "Connect", and add a note if you would like!

    • Expand Your Network – Find professionals in your field by searching for companies or job titles.

    • Use LinkedIn Groups to meet like-minded people and engage in discussions.

  2. Follow, Then Connect – If a professional doesn’t have an open “Connect” button, follow them first and engage with their posts before requesting to connect.

Creating Posts

  1. Share Your Experiences – Post about internships, projects, volunteer work, or class takeaways.

  2. Celebrate Achievements – New job? Graduation? A completed research project? Share it!

  3. Keep It Professional & Valuable – Focus on content that informs, inspires, or engages your network.

  4. Use Hashtags & Tag People – Make posts more discoverable and tag people when relevant.

Engagement

  1. Like & Comment on Posts – Support peers, industry leaders, and companies by engaging with their content.

  2. Endorse Skills & Give Recommendations – Boost your friends’ profiles by endorsing skills and leaving recommendations.


Additional Tips & Resources

Connecting with People

  1. Start with People You Know – Connect with friends, classmates, professors, and colleagues.

    • Go to their profile, click "Connect", and add a note if you would like!

    • Expand Your Network – Find professionals in your field by searching for companies or job titles.

    • Use LinkedIn Groups to meet like-minded people and engage in discussions.

  2. Follow, Then Connect – If a professional doesn’t have an open “Connect” button, follow them first and engage with their posts before requesting to connect.

Creating Posts

  1. Share Your Experiences – Post about internships, projects, volunteer work, or class takeaways.

  2. Celebrate Achievements – New job? Graduation? A completed research project? Share it!

  3. Keep It Professional & Valuable – Focus on content that informs, inspires, or engages your network.

  4. Use Hashtags & Tag People – Make posts more discoverable and tag people when relevant.

Engagement

  1. Like & Comment on Posts – Support peers, industry leaders, and companies by engaging with their content.

  2. Endorse Skills & Give Recommendations – Boost your friends’ profiles by endorsing skills and leaving recommendations.

Do’s and Don’ts

Do’s

  • 🗓️ Update your Profile - Regularly update your work, accomplishments, skills and experiences.

  • ✍️ Personalized URL - Change the URL of your profile to something that is easy to read and share.

  • 💬 Use Professional Language - Use respectful and work appropriate language to maintain a welcoming and professional online presence.

  • 🤝 Engage with Others - Interact, like, and comment on posts that are relevant to your industry and career goals

  • ⏱️ Respond in a Timely Manner - Address messages, inquiries and networking opportunities within reasonable timeframes.

Don’ts

  • 🗣️ Oversharing Personal Information - Keep the content of your profile professional and relevant to your career goals

  • 🤨 Incomplete Profile - Missing details in a profile may come off as laziness or make you seem less credible.

  • 🤖 Avoid Generic Messages - Personalized and connection requests go a long way and are sure to leave a better impression.

  • 📬 Spamming Connections - Try not to spam others inboxes and bombard people with connection requests.


Additional Resources

Whatever it is, the way you tell your story online can make all the difference.

KUS on LinkedIn